Price Chopper logo

Making the Weekly Ad Move

Creating custom photography and video that helps Price Chopper bring weekly promotions to life across its circular and video advertising.

THE CHALLENGE

Bringing More Impact to Weekly Promotions

With new sale items and vendor-sponsored products to promote each week, Price Chopper needed a steady stream of high-quality visual content that could work across both its circular and video advertising.

Vimax developed an ongoing content program that turns those featured products into polished photography and short-form video, giving Price Chopper fresh, engaging assets designed for the channels where shoppers will see them.

100+
Video Clips Produced
75+
Circular Photos Created
2
Formats
VIDEO & PHOTOGRAPHY

Short-Form Video Built for Advertising

Produced custom six-second product clips for use within OTT-style advertising, giving featured items motion, appetite appeal and greater visual impact.

Photography That Elevates the Circular

Created custom 16:9 product imagery for Price Chopper's circular, helping sale items and vendor-sponsored products stand out with polished, craveable photography.

Goodles mac and cheese
THE IMPACT

More Ways to Put Featured Products in the Spotlight

An ongoing stream of channel-ready creative helps Price Chopper keep its weekly advertising fresh while giving vendor partners added visibility for sponsored products.

VIDEO CONTENT

Six Seconds That Make an Impression

Quick, craveable product moments built to catch shoppers' attention.

Vendor-Sponsored Product

American Beauty Protein Spaghetti

Beverage

Olipop Soda

Pantry

Rao's Homemade Marinara

Snacks

Tru Fru Frozen Fruit

Dairy

Icelandic Provisions Skyr

Beverage

Olipop Pour

Snacks

Circ Energy Bites

IN THE AD

From Studio to Circular

Vimax photography as it appears in Price Chopper's weekly ad, leading the page and setting the tone for the products around it.

OUR PROCESS

How We Do It

Our proven approach to creating compelling content that drives results.

Quality Content Tailored to Your Brand

Quality Content Tailored to Your Brand

Custom content boosts brand visibility and loyalty – and we can create it for you. Whether you need customized recipes, photos or videos or ready-to-use assets, we deliver quality content that meets your needs.

Capture Your Brand's Essence

Capture Your Brand's Essence

Our ultra hi-def, hi-speed cameras capture cinema-quality videography that's customizable for any channel and will outshine the competition.

Strategic Creative Support

Strategic Creative Support

Not only do we create content, we can put it to work for you. From targeted campaigns to custom landing pages, we'll help you drive results with your unique content.

Studio Space for Any Creative Vision

Studio Space for Any Creative Vision

Our adaptable 9,000 sq. ft. state-of-the-art facility features two studio kitchens, plus a 10' x 16' Cyc wall for larger-scale production shoots.

Optimize Your Social Strategies

Optimize Your Social Strategies

We're social experts who can help you identify, segment and understand prospective social audiences and make recommendations on the best way to reach them.

We're an Extension of Your Team

We're an Extension of Your Team

Just because we've delivered a product doesn't mean we're done. We're your partner for the long run, and you can count on us to provide resources and support to help your business succeed.

BRANDS WE WORK WITH
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TESTIMONIALS

Client Success Stories

Don't just take our word for it - hear what our clients have to say about working with us.

We have been partnering with Vimax for over 2 years. The team is energetic and fun to work with. They always supply current content with amazing photography. The follow up and customer service is outstanding.
Redner's
Vimax Media has the best group of employees! They are very attentive, collaborative and always willing to offer suggestions to grow our business. I always look forward to working on any projects we can with them. Thank you for always having our business's best interest.
Busch's
A huge thank you to the entire Vimax Media team for an outstanding partnership. The selling video and supporting content beautifully captured the essence of the holiday spirit, and we were truly impressed by the team's talent, capabilities, and nimbleness. We're excited to share this work with our broader team.
The Coca-Cola Company