Content marketing is not just a buzz phrase. Research states grocery store customers are hungry for mealtime solutions. Retailers that utilize professional foodie content marketing not only attract and grow an audience, they also warmup that audience for eventual sales. Our programs are being used successfully in over 1,000 stores (and growing) – that tells us that they’re working.
Whether traditional, digital, video or social, our high-value foodie content will enhance and enrich your food-marketing message. We are in the perfect position to help foodservice companies sell their B2B products. Oftentimes, internal marketing departments don’t have the time to create upscale, mouth-watering assets for their marketing pieces – and that can be the most important selling tool! Our foodservice clients include companies on the nation’s top 30 list – for which we develop custom magazines, websites, product catalogs, custom video and other point of sale pieces.
Across America, food retailers, wholesalers and foodservice companies are adopting new and promising strategies to promote healthy eating. The recent launch of the Eat Smart. Be Well.™ program from Martin’s Super Markets continues a long history of our custom-produced health content. With a dietitian on staff and a wide-range of credentialed health content producers, we are able to customize content for recipes, video, editorial, wellness tips and much more.
For the past three years, we’ve produced the WTHR Sunrise Cookbook, the focal point of a holiday cause-marketing campaign co-sponsored by WTHR, the top-rated NBC-TV affiliate in Indianapolis and a local supermarket partner. The annual edition of the 100-page, high-quality, spiral-bound keepsake cookbook features over 80 of our recipes and each year is sold exclusively at the participating supermarket partner with all profits going to charity. The proceeds for the WTHR Sunrise Cookbook go to the United Christmas Service, which provides food, clothing, and toys to thousands of needy families in Central Indiana. Since inception – this program has generated over $750,000 for the charity.