Omni-channel marketing is important for the simple reason that today’s sales messages need to be where customers are, regardless of device or medium, and customers are everywhere. The traditional grocery circular is a perfect example of this changing dynamic. Long considered the core communication tool for the retail food industry, traditional circulars are no longer the ONLY answer. Research has shown 19% of supermarket shoppers do not want a circular – and in the 18 to 34 age group, that number is 42%. With these trends in mind, we have developed numerous successful, multichannel marketing programs (video). These programs are delivering powerful numbers and are designed to drive customers to ONLINE CIRCULARS and other lower cost promotional assets.